A Look at High Tech Animal Care

Cattle have been part of Reiner Farms since the family homesteaded land near Tripp, South Dakota, in the 1880s. According to Marc Reiner, who is the fifth generation to run the family business, animal care is a priority and an important part of raising quality meat. As you can imagine, the way Marc cares for his animals today is very different than how his grandfather did. He’s gone high tech, which is especially helpful during calving season.




“It all starts with selecting the right genetics,” says Marc. The Reiners raise Simm-Angus cattle. They choose genetics for good maternal abilities and performance that will produce the lean and high-quality cuts of meat consumers demand.



Just like with humans, preparing for a new, healthy calf begins with the health of the mother. Marc uses an ultrasound machine to verify pregnancy and the stage of pregnancy so he knows when to expect a cow to give birth.



Proper diet and nutrition is important during this time. Marc feeds his cows a balanced blend of hay, silage, and soybean meal made from crops grown on his farm along with vitamin and mineral packets to keep them healthy. He also vaccinates them to prevent major diseases like scour. Vaccinating the mother passes the antibodies along to the calves so they are protected at birth.




Marc not only personally interacts with his cows, he also uses cameras when he’s not around to monitor animal comfort throughout the year. He can watch them from his TV screen, computer and mobile phone. This is especially helpful during calving. As a cow nears the end of its pregnancy, he can bring it closer to the barn and watch for signs of distress. It’s key to have shelter with controlled temperatures for cows to use during bad weather since calving starts in February.



“Cows have great natural instincts and can usually handle giving birth without assistance, but sometimes we have to step in,” says Marc. When that happens, he’s happy to have his family and employees by his side. “Calving can be an intense time. It takes teamwork to keep the newborns safe.”



After a calf is born, the most important things are its first meal and spending time indoors to grow healthy and strong so it can join the herd. Marc continues to monitor its weight, provides a nutritious diet and vaccinates as necessary until it’s time to be harvested. Beef cuts are sold to restaurants and grocery stores for South Dakota families to purchase and enjoy.




For Marc, that cycle of growing food and feeding people is one of the most satisfying things about being a farmer. “We feed our animals the crops we grow on the farm and enjoy eating the meat from the animals we raise.”

Read more about how farmers and livestock specialists use technology to raise healthy animals:

How do farmers properly care for their animals?

Career Profile: Meet Amanda, Livestock Specialist