Global food security is an ever-growing problem that the World Initiative for Soy in Human Health (WISHH), is helping solve through the power of soybeans. In their own words, WISHH provides trade solutions, starting at the ground level and working to shape market dynamics, while positioning U.S. soy as a protein partner for the future.
WISHH connects with US soybean farmers looking to increase their exports, in an unexpected way. WISHH is working to close the protein gap in developed and underdeveloped Third World countries by increasing the trade market by taking protein-packed soybeans, grown by US farmers, and creating a shelf-stable product. On their website, WISHH states their perspective as,
WISHH tracks global trends in protein demand in order to become specialists in the markets where we work. Our deep industry knowledge and networks provide a unique perspective when working with local leaders and supply chain partners to help develop market systems while improving food security.
WISHH provides soy-based options to the most vulnerable places in the world, to help assist with, or avoid future food security dilemmas with accessible, portable, and protein-packed food options. Recently, WISHH saw the potential that soy presents through supplementary and ready-to-use food producer, Edesia Nutrition.
The soy-based products Edesia is creating, provide recipients with a highly nutritional, shelf-stable, and superior tasting product. This is ensuring that it will give a boost of protein to the consumer, regardless of what the product is mixed with.
WISHH and Edesia Nutrition, are working together to close the protein gap. They are doing so by sending their products to local markets in Third-World countries that are not able to sustainably grow soybeans on their own land. Working across the protein chain with soy and its nutrition individually, or being incorporated in the high-quality feed through poultry and aquaculture, making sure producers have what they need to make a high-quality product and meeting the needs of the nutritional value chain.
Additionally, more soy-based products are being brought to the table, providing nutrition to the most vulnerable places and developing emerging markets through human food, aquaculture and more. Providing fish with an improved soy-based, high-quality feed, benefits not only the fish, but the person consuming it.
For more information on WISHH and Edesia, check out this video. To read more about soy superfoods, check out our blog on edamame’s use as another soy superfood.